# Exported by Aegisub 3.2.2 welcome alex ferrari from i think your your latest is on the corner of ego and desire that just that came out recently and indie film hustle and you're an author and and a speaker and and you're i mean the hyphen it is is real with this one so give me a little bit of your i like to call it the origin story because we're all superheroes with what we do so give me a little yeah and and you and i have both we've had long careers in this business so try to give me a little bit of your origin story and kind of what brought you to where you are now and then we can dive right in yeah well first of all thank you for having me on the show man i love what you're doing and and the anger you're taking with talking about something that needs to be talked about right now question now more than ever yeah then some my origin story is you know i fell in love with movies when i was working at a video store uh back in the in the late 80s early 90s when i was where i was in high school and that's where i kind of felt really fell in love with blockbuster and i think we all i would never work at that corporate place sir i was i was a mom and pops or as a mama pop it was called video city that's the way we like it so i fell in love with films really there and during those four or five years that i was working there i absorbed everything i watched as much cinema as humanly possible and uh and i just decided to become a director and went to film school i went to full sail in in orlando awesome back in the day when it was a very young program and i learned two very good skills there uh how to make a cup of coffee and how to roll how to uh wrap cable two very very important things i think it wasn't worth twenty thousand dollars personally um but uh and you know what though whenever i'm on set and i'm wrapping cables around my elbow myself i'm like i remember learning that like i remember well there was that well there's a technique there's a technique and you got a yellow twist so it doesn't [Laughter] right but um yes from there i just i jumped into uh post-production and uh that's where i kind of got my i started making my bones i i realized that i did not want to be a pa i was i did a lot of pa work universal studios in florida and worked on some big shows there and i just said this sucks uh i'm gonna i'm gonna get into posts where i can sit in an air-conditioned room all day yep that's me and uh and then just cut yeah it was like great so that's what i did and i went out and ventured out as a freelance editor for a while then i started directing commercials music videos um tv shows things like that and then it took me 20 years before i made my first feature purely because of my own fears and i didn't break through all of that and i'm skipping through a whole lot sure sure well i you know we've been around we've been around the block there's a lot to talk about yeah but but basically that's where it is and then i launched indie film hustle uh in 2015 okay as a as a way to add a voice i felt at the time there wasn't a voice out there who had actually had shrapnel you know yeah exactly and i wanted to kind of put a a real voice out there because i kept hearing people talking i'm like dude you just got out of college shut up i'm sorry like you don't like i've been down the block like i wanted to give people the truth they were talking a lot more about um theory and i was like no no man that's not the way this this game is played so i wanted to come out there with a voice and uh i came out guns of blaring and uh that was five years ago now and i've been able to build out uh a full-blown business now i you know i i'd like to say i retired from the post job i i own my own post-production company i shut it down and i i i walked away from post-production about two and a half years ago i started doing this full-time so now this is my full-time gig and writing books and speaking and then doing movies i wanted to try and you're still working on your own personal projects and you know movies to be shot or you know whatever what what may come writing and yeah and that's the thing as you get older you know the dream that you had at 20 is not the dream you have at 40. certainly you know it's a completely different set of a set of dreams so i started to realize that writing a book gave me the same expression as an artist that making a movie does oh that's great you know yeah creating my podcast creating the content consulting with filmmakers uh building out this online business that i've been able to build out uh things like that really uh enriched my life as well as filming so before was just like it's about the features only about sure that's the only thing and when you have that kind of laser focus on a thing it can't be good but it also could be extremely damaging because when that doesn't happen and we can be honest here right generally it doesn't in this business it takes a long time for things to get going it sure does um uh when it falls then your whole world falls apart whereas if you have multiple interests multiple dreams that you have different ways to express yourself so if like you know if i'm developing a project and a producer says hey you know we can't get the financing for this right now my entire world is not rocked i've got 40 other things that i'm doing right now and it's kept my mental sanity good going where before it was so all about just the getting a feature done getting a movie done getting getting that job getting that lottery ticket getting that thing that it was really damaging because it was constant ups and downs ups and downs you're like oh it's almost there oh it's not there yeah almost there oh it's not there then like oh it's about to drop the money's about to drop oh the actor's about to sign oh we're we're about to do this and it happens or it doesn't happen and it just constantly it was this constant upside uh going up and down roller coaster ride where emotionally you you just get destroyed and it's i think if you're gonna make it in this business that's the thing that they don't tell you is that you really need to um mentally be prepared it's not about the talent sure the talent is that's a you're that's a given that you're you're talented right get into the door it's a given that you have some sort of talent or else you wouldn't be in the conversation but everyone says oh well you have to be talented talented talent is overrated in this business and this business talent is overrated because i will and i'd argue in most businesses talent is great but talented without hustle is useless sure talent has said only takes you so far it's the mental stability and the mental hardness of lack of a better word that you can you can survive this business right uh because it is brutal on your emotions it's absolutely devastating uh on a day in day out scenario in our in our business sure and the ones who survive the ones who make it to that to that next level are people who are extremely mentally strong and have work ethic and talent as well and and i appreciate that because that's yeah that really is what it's all about when you got started when you were 20 your dreams of what you wanted to accomplish in this business were different than what they are now you know and you went through a process where it evolved what you wanted from your career what you wanted from this business this industry changed over the years and absolutely one of the things that can help people have a better mindset and a better positive outlook is to have confidence in their dreams and kind of know what they want to do that's been one of my problems over 20 years i always thought do i want to be a director do i want to be an editor you know i got started as an editor because i didn't want to be a director everyone wants to be a director everyone wants to move to la and be an actor i wanted i was like i'll be contrarian i want to be an editor and then as i met people and got established out here i was like do i want to be a director now listen my documentary is a personal documentary so i'm out my family i was never gonna you know hire someone else to do it it was always gonna be mine but one of the things that kind of took me off track was what do i really want from this business what i really want to do can you talk to me a little bit about the process of your dreams and what you wanted out of this business about that changing over the years and how confident you know maybe it was indie film hustle in 2015 how confident do you feel in the direction your career is going in now and how comfortable do you feel in the place where you are first and foremost when i decided to go after this dream of being in this business directing has always been the number one thing okay that was it i was like i just knew it was directing editing and post was always announced to a means okay i loved it i enjoyed it it i mean i've done it i did it for about 20 odd years so obviously i i enjoyed it uh during that time but directing was was always the end game the directing bug is unfortunate it's in me it will never go away right uh it is an illness that i'm stuck with for the rest of my life and it will flare up every once in a while and every time you see maybe i'll see a documentary with fincher or nolan or kubrick and i'll be like uh starting right getting getting those hives getting that it's getting those hives i gotta gotta go gotta go right so directing is always something uh that will be there for me i always want to direct but it's not the only thing anymore and i feel so comfortable with that i feel so so comfortable with that being in this business for such a long time and and going through all the stuff that i've gone through i just realized what makes me happy sure all right what i'm currently doing now makes me really happy and it has been for the last five years that was gonna be one of my next questions yeah i'm really happy doing what i'm doing i i get up every morning come in and start working and i love it i love it i love the solidarity about it just being by myself doing it but i also love talking i talk to people all day right on the phone or through skype uh or through zoom so it's not like i'm just sitting here alone like a hermit i'm not but i am because after being 20 years with people in the room telling you what to do it's so wonderful not to have that and then we'll get me to work with you with that as i got older i started choosing my clients and i and i sometimes i would just walk away from a deal when it was just like i can't work with you i just can't i'm good i'm gonna i'm gonna just kill you as you get older you're talking unfortunately metaphorically yes meta metaphor as you get older you just give less of a crap about things and that's only unfortunately like it's something that only comes with time and like you say experience wisdom whatever you want to put on it no without question i mean you know when when i was young i was so so arrogant so full of myself because i got a lot of success very quickly i got to la about 12 years ago in la when i first got here the first movie i did and i was so i was so happy by the way like so happy as i was landing to la i already had a job waiting for me i like literally had to get my final cut system set up so i could start working on it i had landed the job and they just happened to live in la and they're like oh i'm moving next week okay great perfect we got your feature for you right but that wasn't the world it wasn't and i was so blessed and happy to do that project and i love the people i worked with and they were really cool about it and everything but that was like you do what you got to do and that was that's like the nicest of the things i i mean i've done jobs right oh my god i was abused left and right and you're like i have to do it because i got to take i mean i work god i could tell you stories well let's talk let's talk a little bit about that and you know maybe we can you know bring in your book a little bit shooting for the mob because i know that was you know part of part of that and you know your your you know like you said your origin story one of the things that i feel very strongly about very strongly about and i see it a lot on twitter you know because you know i'm you know trying to get involved in the you know especially the micro budget community tends to skew younger and just because you know they don't have a lot of money and they're trying to do it themselves and you know they have they just sure go and do the hustle it's great but one of the things that that's a pet peeve of my like you know something near and dear to my heart is people in hollywood no when i say hollywood you know entertainment industry people in the business putting up with [ __ ] that they shouldn't have to in order to further like we were talking earlier with the dreams you know they think they have a dream of what they want to do and they allow themselves i've been a pa i've been yelled at i i had the swimming with sharks you brought me equal and not splenda go get me my splenda i and and that time i said [ __ ] you i quit i leave i walked out of that job right then and there because i refute and i was what maybe well i was very impetuous i was maybe i think 21 at the time but i hate hearing stories about young people trying to break into the business allowing themselves to be treated poorly because they think it will further their dreams and i want to empower people that's giving a voice to people who didn't have one before and i want to say use that voice if someone's treating you like [ __ ] you don't have to put up with it and that you know i tie that into mental health because i don't want to wake up as you know 21 year old me i don't want to wake up when i'm 40 and be like i can't believe i allowed myself to be treated like that and my dreams still haven't come true so i want to empower people to like have that basic respect to defend themselves in that and i know you've had some experiences with being treated poorly so you know say the least exactly so what did you do to you know in those moments when you're being treated so poorly to protect yourself and to try to maintain some autonomy if you will well when you and i were coming up there were a lot less options oh absolutely you had you had to kind of eat a lot of [ __ ] sure during those those early years there wasn't like it wasn't like you can go off and make your own thing it wasn't like you could all you could you couldn't even buy your own editing system avid's worth hundreds of thousands of dollars right so the technology wasn't there yet the opportunities weren't there the internet wasn't really there yet so there was a lot less options back then and i was i was yelled at i was abused i got taken advantage of all the time when i was coming up and and the biggest example of that i wrote i wrote a book about which is called shooting for the mob and how i almost made a 20 million dollar film for the mafia and that story would be amazing as at its uh by itself but then hollywood took this psychopath seriously and then i was flown out to la as a 26 year old and i met the biggest movie stars in the world that i met billion dollar producers i was at the head of the biggest agencies uh i was meeting you know power brokers at the chateau marmont and and the uh you know at the ivy and that's those and all these places and it was like this whirlwind experience and you feel like you've made it because that's where they all hang out so if i'm hanging out where they're hanging out there i am look i got to tell you when you're sitting acro if you're sitting three feet away from batman which i was all right i'm sitting three feet away from an actor who played batman in his wayne manor style home on an estate that's 20 000 acres in the middle of a undisclosed location and you're sitting there and you're like how is this not making it how is this not my dream like how is how is this has to be it like how could i not how can this not go and having that experience again and again in this about 12-month period of my life was excruciating and but that's not the that was that if it was just that i would accept it but having a sociopath who was basically joe pesci from goodfellas one day he could be the funniest almost awesome just like i want to have a beer with this guy kind of person right and in a split second am i clown to you do i amuse you and that's where you're at and you it was like this bipolar and i think he was undiagnosed bipolar scenario and literally my life was being threatened on a daily basis so imagine the stress the mental stress of going to a job which you're not really getting paid for you get paid every once in a bloomer whenever he decides to pay you and if you ask for a paycheck he'll yell and threaten to put snakes in your car uh and alligators in your uh bathtub now also let's mention that this is not a normal experience for up and coming filmmakers you will usually absolutely everyone get this don't you know this you didn't get this i did not get the stakes the snakes in the car i didn't have everything gets the sticks obviously we're not in the same circle everyone gets the snakes in the car and death threats on a daily basis everyone gets that these are generally not considered normal uh i i am an extreme version this is an extreme story uh hence why it warned it in a book but you know what but it's good but it's good to to talk about too because you know for some people getting yelled at for bringing the wrong coffee is is the equivalent of the snakes in the car because it's still a shock to your system that a that people are out there that exist like that outside of them and b that you're intertwined with them somehow and see how do i maintain my own semblance of sanity when i have all of this madness happening around me no without without question and i had never dealt with anything like that in my life now again it all depends on your background you might have dealt with this all your life people yelling at you it might be nothing to you but a lot of people in the normal scenario it's extremely difficult to deal with so with my story it wasn't just a job this was the dream right so i'm i'm literally being flown around meeting all these people and you know i have a production office i have a production team we were in pre-production for three months like how could this not be it and also the biggest the biggest problem i felt that i had was that i accepted and was seduced by the story that hollywood had been putting out for decades specifically of filmmakers of our generation it was the 90s the 90s when the 90s showed up oh yeah that was when independent film as we know it today was kind of born the whole sundance movement the the robert rodriguez yes mike slackers and dykes and yeah spike and kevin and gomez guys yeah all of those guys yeah so all of those guys they're so like it's hard for people to understand but at that time in history it almost felt like every month there was a new lottery ticket being handed out there was another new filmmaker being anointed that story that lottery ticket is what i i fell into that trap and when this guy jimmy showed up i'm like oh my god this is my lottery ticket and then when i'm sitting across away from big movie stars i'm like this has this has to be it like this is my this is the [ __ ] so then i would have to like let me just put up with this a little bit longer all right so you thought like the the abuse if you will was just a means to that and that goes what i was saying you know about the dreams because it in one sentence you know you you say like your dream to direct films and it hasn't really wavered but it's what it's all the surrounding stuff that i think people get sucked in by it's morphs you know the face and the money and all that so they think like i want to be a director but do they people don't really think through especially when they're young because who thinks through anything when you're young but they connect the directing to the fame and the money i'm totally guilty of it myself that's where the jealousy comes from for filmmakers that compare themselves to other people this guy's more famous than i am the dream mentally feels like i'm gonna be a director i'm focused on that but you still kind of lose sight of what that really means you know and being a you know sucked up into that like you said you think you're living the dream but then it turns into something other than that and then your mind has to you know talk about mental health your mind then has to reconcile all of that stuff wait a minute this is supposed to be the dream dreams are supposed to be good well well uh two things one uh we've all been the angry bitter filmmaker and i always tell people when i do a talk i'll uh you know or lecture or something i'll go everybody here um does everybody here know an angry and bitter filmmaker and everyone you know raise their hand away and if you didn't raise your hand i hate to tell you but you're the angry and bitter filmmaker that everybody else knows right um and it's it's absolutely the truth so i would get that i would and i was angry and i was so angry and bitter for such a long time because when you only have the one thing that you're holding on to if that one thing doesn't work exactly the way you want you feel much more competitive you feel much more this or that like with my podcast perfect example you know i've been in the podcast game now for five years and there's been a lot of podcasts that come and go and i know other pi i know most of the podcasters in our space and filmmaking and screenwriting and a lot of them feel competitive with me mm-hmm and and they're totally stranded with you i'm not kidding and we can talk about it because i want to be honest about it i absolutely feel competitive with you and i [ __ ] hate it i hate it but but the thing is this and the reason why and look i feel do you think i don't feel competitive sometimes against other others i mean we're humans it's human nature joe rogan just sold his damn podcast for like 150 million dollars are you kidding me don't like joe rogan either because he's you know and or tim ferriss who gets you know three four hundred thousand podcast downloads yeah you know like you know half a million podcast downloads per episode like i'm not rolling that deep my friend right i i don't know if what you think but i'm not rolling that deep yeah right not even close so yes there's always a little bit of a competitive nature and that's fine that's healthy it pushes the work too it pushes the world okay it pushes you it pushes you to go so that's why i always tell people uh you might be better than me you you might be more talented than me but you will not outwork me and and i've proven that and then some sure you know so like if everybody and sometimes some some we're we're friends now but a podcasting friend of mine he would say you know alex i'm thinking of doing two podcast episodes a week like you are i'm like if you do two i'll do three and if you do three i'll do four and don't mess with me because i'll do two a day so now i have like i literally have five podcasts that i do on a weekly basis weekly or bi-weekly basis i have five full-time podcasts that i'm working on well i'm not coming for that yeah exactly and and and that's fine but the the reason why i don't feel so competitive i used to when i first came up like there was guys who were around much longer than me and i would check i would check traffic i would check their blogs i used to do all that but then i just started to venture out of that and to start focusing more on me and keeping an eye out on what other people are doing always but always just focus on what i'm doing and just kind of put my head to the grindstone and just kind of keep keep going and because the podcast is not my only thing you know if i'm not killing it on the podcast front i've got other things that i'm doing and if i'm not like if that's what and i think and i just honestly have come up with this as we're talking about this i've never even thought about this in this manner but it's because i have so many you know plates spinning that if one comes crashing down i'm good if two or three come crashing down mentally i'm okay and then i'll get i'll get that one going back up again but i already got another 10 go right so if i'm if i'm an author and i have one book and that is all i have to do if that book fails your mental health will go to [ __ ] if you have one movie and you've been on that movie for two years and you get it you get it out there and it fails your your mental stability will crumble mm-hmm it's happening it's the process of how do you get to that place you know and that's why i was asking like i said you alluded to it by like it came from if i'll do seven things at once if one of them doesn't go i don't have to crawl up into a ball and say i'm a total failure i still have all these other things i need to pay attention to and that's [ __ ] that's between you and me i really appreciate that answer because it's not like if you don't if you don't get out of bed in the morning you can still do something to further your personal project in some way correct something even if you're not sitting and writing for two hours or you know for me it's like if i can just be somewhat and that came for me born out of working on a documentary for seven years and i knew it was there going to be a really long timeline i was like if i can do something anything if it's if it's retouch one photo if it's right one log line if it's you know just even opening final cut to just look at something i accomplished something today and that has value so right but it's that process to get to the place that gets you off your ass that really interests me because it's really hard for some people me included to actually do that some days it's like i want to get off my ass i want to do something but i just i'm just not feeling up to it today and you got to do that for you you know define it for yourself so i'll give you two answers one for me to get up to do indie film hustle every day it can't be about money because money would only go so far that's not enough of an of an engine a gasoline in the engine to keep that engine going what i love is being of service to filmmakers and being serviced to my audience whatever that audience might be if i can be of help and be of service to somebody else and help somebody else on their path that's what drives me every morning that's the gasoline in the engine and because of that it's very easy for me to get up at 4 30 or 5 o'clock every morning come in and start working and and then clock out at six so i can be with my family and have that freedom that one thing has been the driving force behind what i do with indie film hustle because when i launched a new film hustle don't get me wrong it's a business this is a business i have to ha i have to be able to make some money i have to be able to survive i have to be able to do what i do because 95 of what i do is free right it's free most of the content which is an obscene amount of content that i put on a daily basis is free so i need to be able to make this a functional business if not this doesn't work i can't do this anymore and i can't provide you i'm sure your wife said the same exact thing my wife was my wife believe it or not is she's like one of my greatest champions because she was the one that gave me the the strength and the support for those first couple years where i wasn't doing it full-time and i was still doing posts and things like that but she's like just keep going keep going i know what you this is gonna go somewhere go go go go because she trusts me and she knew she knows what i'm capable of so that support to the point where i finally turned to her i'm like i think i could stop doing post now she's like i think you can now keep going it's great it's like go go to have a champion like sometimes you know the voices get really loud and it's it's you know not all of us have you know wives and and and you know yes agreed i've been very blessed with that um and don't get me wrong it hasn't been peaches and cream the entire time um of course it's a marriage so that's the way that's the way marriages go right but to go specifically about getting up to make a movie or get up to do something because oh god you know this movie just sold at sundance i was 40 years old when i made this is meg which is my first feature film i was attached to another project with a big screenwriter and a big producer and i was casting already believe it or not i was casting the film already and then fell apart again it was 40. and i just sat one day and i looked in at myself and i just said you're 40 years old dude tomorrow you're going to be 65 and you're going to still be chasing this giant mountain that you've created in your head because the first feature has to be reservoir dogs it's got to be mariachis got to be clerks it's got to be sexualized and videotape it's gotta be she's gotta have it's gotta be something that explodes in the filmmaking space because that's the ego talking so it has to be that and that's what i kept telling myself so that's what the excuse it was but the bottom line was i was terrified of doing it i was scared because the technology to make a feature had been around 10 years earlier i could have made this on a dvx-100a shot the damn thing and put it out i could have i could have shot it i could have gotten enough money to go shoot on suit on 16 or super 16 and made something happen with 30 40 000 i could have done something like that but i was terrified because what if i fail what if it doesn't make the money that i needed to be what if what if what if because your ego because your entire your entire mental structure is wrapped around the success of the feature which is like we've talked already on this episode is extremely dangerous yeah for yourself so i just said i'm like i'm gonna go shoot a movie and i'm gonna shoot it in a month so i decided to go the opposite complete opposite direction i'm like you know what i don't care what happens i put no expectations on the movie that was a catalyst i was like i'm going to be i'm going to wake up tomorrow i'm going to be 70. and i'm going to still be chasing this damn dream being an angry and bitter filmmaker this is not this i can't do this so i had already been doing in the film hustle for two years at that post 2017. so i was like you know what and be having it i know it sounds weird but having indie film hustle made me feel so much more comfortable because i said you know what if it and i wasn't making a that wasn't my full-time gig yet if it doesn't work out i always have indefinite hustle to go back to that's that was that was the back that was my back-up plan so for me mentally what i told the story i told myself is like go make a movie if it doesn't work out it's an experiment you'll share your experience with your audience and we'll move forward and you'll learn more about it and that was it i let go of all the crap that i was hanging on to for 20 odd years i let go of it and because i let go of it i was free because i did not want to give my mind time to talk myself out of it sure that was a very big thing i'm not going to focus on i'm just going to just i'm just going to and then i'm going to publicly state it now i'm screwed so i used my audience to to help me get through it because i was like you know i just put it i'm like hey we're making a movie oh shoot i can't i can't pull back i gotta go forward with it and that's exactly what i did and because of that i was able to make this movie and that movie was sold to hulu not for seven million um [Music] you got money you made a thing and you got money i got a little bit of money it's a it's a tad below 7 million um and was sold overseas uh we crowdfunded it so i was in the black before we even released it we made the movie for about 5 000 bucks or so the whole movie and uh it's it's still making money now we're profitable with it we've been profitable with it from the moment we launched it so for me i was just like let's see what happens well we'll go do this oh we'll go do that all right let's do this i was so i let it all go and it world premiered at cinequest so which is no small shakes either i mean it's just no it wasn't a big deal yes and the quest was a big deal it will premiere there and and then i did a little bit of a festival tour as well with my film and it was great it was it was a wonderful experience it was wonderful experience and and it worked out great but i i was able to change the narrative in my head and i want your audience to understand this and you've probably spoken about this before but i'll i'll reiterate it right now do you have to understand that your brain your mind does not care about your dreams it does not care an ounce about how you make it if you make it what you make it the only purpose that your brain is there to do is to keep you alive sure protect you survival yes that is what we are programmed to be yeah so we are still programmed with the concept of don't go down past the river because there might be a tiger around the corner that's why we don't like change that's why we don't like the unknown because there could be danger around that corner and until you walk around that corner and you see everything's okay then your brain goes okay around that corner is cool but be careful with that next corner right that's the equivalent of us the feature film the feature film or the book or the song or the album or painting or whatever it is that you're trying to do as an artist or as a creative or as a business person whatever is unknown so your brain will talk you out of it yeah it will create problems for you because it's safer to not put yourself out there if you're worried about critics ruining your stuff yes i'm just trying to make anything nobody can criticize me if i don't make anything but that's the equivalent of the tiger sure because we're not physically in harm most of the time we're more emotionally harmed than anything else or mentally harmed by critics or things not going right or our emotions it's there to protect us it's there to keep us alive and it doesn't care about your dreams it doesn't care that you saw et when you were in second grade and want to be a director now they don't care it doesn't care right so when you understand that your brain is not your friend in this avenue of your life you can learn how to navigate it right is it a perfect art no i mean am i human it's always listen doesn't mean we have all these answers unknown [ __ ] absolutely of course every day there's look we're in the middle of the greatest unknown right now it is it's thrown the entire that's why everyone's so mentally straight because at any literally now at every corner there's a tiger it's exhausting which could it's exhausting because at every corner there could be someone who could give you the virus and if you get the virus you could give it to somebody else and all of that so now we're constantly in a state of fear and anxiety as a society the way i put it is and somebody had told me this earlier because like i said my documentaries a personal movie about my father who was a drug addict and you know i have a couple of other like i i always felt that like i don't know if i could tell someone else's story and i was actually talking to another filmmaker his name is charlie terrell he directed a little short um that got nominated for an oscar my dead dad's porno tapes and he's had some couple of movies in at south by and i think sundance as well and he's great short filmmaker from canada and i was talking to him after um you know we connected and he was and i i asked him because he had me like i said his short was about his father as well and i was like how do you make something else how do you make little you know other things and he goes sometimes the stakes don't need to be so high right and that really really clicked into my head i think he said to me probably about a year ago at this time maybe a little bit more and it clicked into my head and it sounds like it was the same thing that kind of happened to you when you decided to go do this as meg when we're sitting and we're in fear and our brain is is doing everything in its power to knock us down and you know why like like everything that keeps us from doing something i told my like the stakes don't need to be so high like if this movie doesn't you know make it and again that goes back to the dreams thing too you have to have confidence in exactly what you're looking to get out of this career if you're looking to get famous from being a director then you're you're doomed you're you are you're basically asking for a lottery ticket as a career and it's it's all about lowering the stakes and being like well i can do the things that i want to do and if it doesn't go i'll just do something else i'll just go make another one like it's not that big a thing and that's and from that moment on because of what i've been able to build out with indie film hustle is now i have all these other plates spinning that if the movie that i'm working on doesn't go the way i wanted to it's all good it's all good like when i made my second film on the corner of ego and desire that's a psychotic film it's a psychotic film to try to go make are you going to go shoot a film sure that's the sec and i was going to ask you about that too i mean not only like what we're dealing with trying to get off our ass to do something but you also decided to do something that listen after you shoot for a day and you go hit that you know hit the sack at night how are you not pulling your hair out of every thing you know and just being like what the heck am i doing so that you know the mental health thing isn't just getting off your ass to do something it's dealing with all the insanity of a film production happening around you as well oh i mean look so if for people who don't know about underground reveal desire that's a film i made for my tribe i made a film about three filmmakers going to sundance chasing a producer trying to sell their film so i wanted to kind of put a real filmmaking like an indie filmmaking movie out there and there's some amazing movies about the filmmaking process but i've never seen a movie about trying to sell a movie the realities of trying to sell a movie and the insanity and the ego and the the tropes of the documentary it's essentially of being a filmmaker and then i also had a female director as my lead which i had never seen in a film before and there was and then no one's ever shot a narrative at the sundance film festival before because you have to be crazy to do something like that i mean that's insanity we just ran around sundance and shot this movie again with a scriptment so we improved all of our our lines for the most part i think there's some dialogue but generally speaking when i wrote it it was all mostly just outlined and then i sat down with the actors and and just worked out scenes and we shot everything i mean i can't say i didn't care what would happen i knew because of my experience and because of what i've done in the past that i knew i would get something right this was going to be a really nice something i don't know what it was going to be but it was going to be something you just had to lower the stakes a little bit it's not well i mean it was just there was no stings yeah it's like if it don't go it don't go it's it's a 3 000 it would cost me 3 000 bucks so it's a 3 000 feature film shot at sundance but i it's coming from a good place i really wanted to kind of point a spotlight on this aspect of the filmmaking process and to be true like really true and raw about it and every stupid thing i did every dumb thing i ever heard someone else do they were all incorporated into these characters we had the director we had the actor and we had the producer so i wanted them all in there and and them chasing around and all the stupidity and all the craziness of of sundance we shot it in four days about 30 we figured out about 36 hours of total production time because i was still doing interviews for the podcast he was there wow so i was out i was making i was making dates i was i was making the movie on the side it was a side hustle but the movie was a side hustle when i finished i saw footage come in as i was downloading it you know it's not but i didn't like watch it like i didn't feel time to watch it right were you the d i t too you're in your hotel room tonight you're the one copying the car just so everybody knows i shot this on the blackmagic pocket camera 1080p first generation not the 4k not the 6k 1080p which is another reason i wanted to do it i wanted to shut everybody up i'm like you don't need 12k right you know and it looks like i say the same unless you're doing visual effects you don't you just don't and by the way we did visual effects we did some cleanup work it was fine so then i i was shocked because i actually we had a screening at the the chinese theater in hollywood and i did a dcp and i'd never seen the but when i came up i'm like is this gonna look like complete crap i have no idea it looks stunning yeah it was gorgeous yeah it was gorgeous one of those two it was one of the most beautiful things i've ever shot it was great great and so i did all of that and i put it out there but when we were packing up and we were ready to go i told everybody i'm like i don't know if we have a movie here i have no idea i think we do and most people would be terrified i wasn't i was like okay we'll figure it out i was just so like okay because it didn't cost me three hundred thousand dollars right like if it's a three hundred thousand dollar movie i would not have investors that's why like i like to you know i like to either self i don't like to sell fund but i you know half of my movie was self-funded the rest was crowdfunded i don't want if i don't have to to have investors because now you're answering to the people with the money absolutely and that's another layer of stress that you just don't need so you make something for three grand if it don't go it don't go hey don't go it's fine and people were like what the hell where did this come from but then it took it took me two years to release it because the first year i waited a whole year for because you wanted to get into sundance the next year of course we have to like if i'm going to have a shot with a movie it's going to be that see now that's your mission the next one needs to be shot at sundance and premiere at that same festival you got to get upset but i did premiere but i was i was lucky enough to world premiere at the rain dance film festival in england also not no small which was a huge huge deal for for the film i was so happy with that film and i love the film it's one of the most beautiful things i've ever done it's the most uh pure expression of who i am wow that's good it's i'm it's it's me and by the way i'm also in it they have to meet a podcaster so i was like well i'll also i'll be myself why wouldn't i so then i do a prices real plug it's exactly and i'm gonna be there and i'd have to pay me so it's great it was a great experience but again i'd let go a hundred percent i let go when i write my books when i wrote shooting for the mob i was like let's hope let's see what happens when i wrote rise for the film entrepreneur which was my second book let's see what happens i didn't everything's not on is not invested in that one thing and because that's the case it could be a bad thing it could be a good thing i don't know how you look at it i do care about it and i do want it to do well and i do put energy into everything i do sure but it's not the only thing so if i make a i write a book i do a podcast i i write write a blog article i build a website if it doesn't go right away or doesn't go at all i'm okay i got a thousand i've got next two years literally lined up for myself sure that i've got so much to do i don't have time to worry about something i just created it's kind of like the ridley scott way of doing movies because he's he just doesn't care at all about what anybody thinks and that doesn't mean you don't care about the project itself it just it's not the make or break thing to you you know and i think that and i'm glad we talked about it too because like i was saying when i was like you know originally pushing back on like the whole like just do it mentality of what indie film hustle is and i remember i remember being the angry jealous filmmaker at the beginning this [ __ ] just tells people just do it i can't get out of bed sometimes because i'm just worried you know and but if you think of it as if you think of just doing it as working on stuff that makes you happy and not necessarily just doing it and going and making something that you need to sell to hulu then you can have those plates it's not juggling all these projects that you're trying to sell and make and do all that i mean that's got a part of it too but just having enough of your own internal like you know studio charnock studio ferrari i have these things here that i'm working on so that you know when they finally do get to the point where something can go out to the world or work on something for the world we'll cross that bridge when we get to it but the just do it is is finding that the meaning of these projects for yourself and defining that for yourself and not letting someone else tell you that you know you're doing it and then when you get you know when you do that then you can juggle all those plates and they're your plates they're not someone else's plates at that point so you right like if one plate breaks hey i still have six of my own plates to eat on that one plate's not that big a deal but it doesn't mean you don't love that plate you know that plate was personal to you but you have this other stuff that can get you through as well it all depends on like i i interviewed so many people on my show over the years and i've interviewed so many filmmakers so i have a really unique perspective because i've interviewed giant directors personalities all over the place and i've and i've interviewed the you know the guy who just made a three thousand dollar movie uh and is trying to sell it on amazon right like i've i've gotten everything in between the thing i've noticed is that even the big guys they they they all feel the same way man they're just at a different place so they still have imposter syndrome they still have issues they're just a little bit wiser they might have a little bit more experience but they still deal with stuff like that henry fonda he would go out on stage right before he goes on on stage on doing a play he would throw up because he was nervous right and it's like it's henry fonda oscar winning you're gonna find a legend he was a legend as an actor and yet he still got nervous going on stage right so it's for everybody it's like that sure and i've heard what you said about robin williams too i mean he's the perfect example of it you know and and we don't just and and it's kind of one of the things i want to have with the show too is it's so easy to see other people's experiences in other people's lives and it's you know like i said it's almost natural to to want that but you have to fight yourself against it and and and that helps you find like it really just helps you focus what you really want out of this business because if you have all these other voices you know telling you what you think you want then you get you know something like henry fonda or robin williams like wait a minute this doesn't make sense he should have it all but you don't realize what people you know you don't realize the their their own mental journey can i i want to i wanted to say something in regards to i think this is another illness that we have as filmmakers a mental illness that we have as filmmakers is that we look at our idols spielberg scorsese cameron kubrick whatever name name the legend or living legend fincher nolan these kind of directors that we all look up to um for one way shape or form and if our path is filmmakers doesn't walk one of their paths exactly a lot of times we feel like we're failures so like for the longest time i wa like well spielberg didn't have to do you know a podcast like spielberg didn't have to like do tutorials and sell them on dvds like that's not what he did but he might have if that technology would have been around and at those times but those were different times because you didn't i mean yeah i mean well you got to be true to yourself is the number one thing if you're not like it's don't you know don't try to you know shove the the round peg in the square hole and again it all goes back to like i said the confidence in your own dreams and knowing what you want out of this business as a career and you know if you can stay hyper focused to that i mean it's a it's it's it can be a fight sometimes but if you can really know what you want to do out of this business i don't i honestly don't think you can be disappointed i don't care if my movie makes twenty thousand or two hundred thousand i'll log into amazon and check on you know my movies got a you know north american distribution so i put it on amazon prime uk myself and i look at the numbers so i check in every i know every day or so just you know i'm just i'm sitting around i got nothing to do let me check the numbers and you know and it's low i'll see like 1500 minutes of my movie so i'm like that's really only like 11 or 12 people but they watched it they watched my movie and that's all i really want and that's why i get upset at myself for getting distracted by the fame and distracted by the competition and distracted by all this because sometimes i hit the you know my head hits the pillow at night and i'm like some random person in the uk watched my movie about my oh yeah man oh yeah you know i'm gonna get a cent out of that from amazon it doesn't pay the mortgage but it makes me happy you have to define happiness for yourself absolutely whatever that whatever that is absolutely and that is a huge difference you have to define that happiness for yourself i defined it myself it took me a while to get it right but i've defined it and it's and it's gradual and it's still ever evolving oh yeah we're not there yet dude when i wrote shooting for the mob i had never written a book i never considered myself a novelist or a non-fiction writer or a i never the definition of who i am as a human being there never once was like oh i'm an author that writes books that was never uh there was just nothing there until i finally said i have to tell the story and i and this book is going to help people if it helps a few people out by reading it to get out of bad situations to stand up for themselves to define that happiness for themselves and not put up with abuse sure then it's worth it but shooting for the mob has a very emotional place for me so much so that when i started i started to do the audio book i stopped midway because it was so difficult emotionally to go back there sure then i wrote an entire other book did the audio book for that other book and then went back and did my audio book for shooting for the mom and finished it up finally but now that's that's part of who i am before i was just a director and after that i only considered myself a director i didn't consider myself a man a husband a boyfriend uh a father there's a lot of labels that you put on yourself and when my entire identity was wrapped up as just a director well when that didn't go well guess what happened to my identity it got it got pummeled sure and that happened again and again and again like when i was going through the whole you know shooting for the mob thing i was a director and when that wasn't i was i was depressed for a year while i was doing it and i was probably depressed clinically for about a year and a half two years after that it took me a long time to come out of it and it took me a long time before i could shoot again did you see anyone were you seeing anything were you in therapy or doing anything i i might have seen one person i think i saw one one doctor once and that was it uh but i did speak to some people on a more regular basis during that time and it helped sure i recommend it to like you know just to get stuff even if it's just venting to a professional who knows how to work in that environment it helps yeah it helps i was just not a i was just not equipped for the experience i wasn't equipped for the aftermath i just wasn't equipped and it because of that that's that's the beginning of i would say a little bit earlier but that was like the biggest shrapnel i received at that point in my career so i started to build up that armor and that's what we were talking about at the beginning too you know i mean like it's all about like these things come in time you know i mean hopefully not 20 years for experience and time but it's yeah experience you know you put in that time you put in that effort you're going to learn things along the way and you have to incorporate that into you know just your own mental state did you did you know that michael bay as whether you love him or hate him he was obsessed with james cameron obsessed with james cameron he was so obsessed that he bought digital domains from james cameron because he wanted to be james cameron so bad he made pearl harbor hoping it would be his titanic he wanted to go down the james cameron path so bad and i wanted to bring that up because even someone as accomplished as michael bay who was one of the biggest commercial directors in the world making 50 to 75 000 a day just to direct the commercial if not more he still didn't think what he was doing was enough that he needed and wanted his in his mind he would only get success if he could do what james cameron did but he was so he says basically what you and i go through but at a much sure bigger larger scale you got to figure out that one's got to figure that out on their own there really is no question you shouldn't be abused in this business but you will have to do [ __ ] work sure and you will have to pay your dues that's that's part of this process absolutely okay uh either if you're making your own movie or you're working on your way up as a pa or you're working in an office somewhere or whatever it is you're going to do you're going to have to eat some crow there's no question that's part of any business you're going to have to start from the bottom if that's the mail room that's the mail room and try not to take things too i mean if they get personalized but just it ain't personal you know it's it's this is a career you know like like i said if you wanted to be a hobby it's a hobby but if you're going to have a career you got to act as a professional so we don't want abuse but at the same time you have to know that you're going to have to do things you don't want to do to get to the next step in your career and i think that's a lot of thing with the young filmmakers and stuff especially in the micro budget space where you're doing your own thing and you don't really have anyone else to answer to which is great we love that but if you then want it to be a career you've got to learn how to treat it like any other career but it's a business yeah it's a business yeah so let me ask you one last question i'm going to let you go um you said you had like seven plates spinning at any one time and you know and you're rocking and rolling with with with the you know ego and desire and meg and your books and the puck and all that stuff what do you do to get away from this what do you do to take a break what do you do to de-stress and not let you know if you're doing two podcasts a week you gotta get it out i just wanna go watch a ball game what do you do you know to get away from the business to get away from things and re-center yourself and find some peace my family's a good is a good um balancing for me you know spending time with them just decompressing watching a tv show or you know going on vacation which again not so much nowadays but you know just kind of decompressing in that way the funny thing is that the stress that i have in my business is mine i created that stress i created all of it right so it's not a boss yelling at me or someone telling me what to do so it's a little bit different so if i if i see that something is extremely stressful i created that so i can stop it so if a podcast is creating too much stress to me like you know i can't do i can't do seven podcasts in a day it's just too much i i don't do it so i have a good um way to kind of dial back my stress in the business don't get me wrong i you don't worry about losing listeners or something like if you promise a show like i'll promise a show and then i don't finish it and maybe i get it out like instead of thursday i get it out on tuesday of the next week i feel bad because i promise something but in the same like i try not to worry about losing listeners or whatever because i want to do it for myself look i you can't you you can't worry about losing listeners because i just i could see the numbers so some episodes are more downloaded than others somewhere or listened to than others um then some explode i'm like well where are all these guys on these other things like obviously there there's someone subscribed but they didn't want to listen to that episode for whatever reason so i can't i just do me i just okay just like you know what i do and something guess what some days i i don't make my deadline some days i don't post a podcast when i'm supposed to post the podcast and you know what the world doesn't come to an end that's what i keep trying to tell um yeah the world doesn't come to an end and if anyone ever complains about it which no one ever has right you don't know right yeah dude i put out five a week you said shut up like i'm doing the best i can you said thursday and it's friday where's my free podcast right is that you know like come on man seriously like if you know if you don't like it go listen to the other 500 episodes i have like did you go through all those already god bless all right it's a great attitude to have you know there's there's always something look there's i got so much content that i've created over the last five years so many different you know platforms and things that i've created if i missed a podcast i'm like i don't feel bad anymore i'm like dude i put i do so much work i i'm i'm good it doesn't it doesn't bother me but in all honesty i really get a tremendous amount of enjoyment doing what i do now it is very fulfilling um mentally spiritually uh emotionally it all really gels to what i'm doing and if anything i'm just driven to do more i feel like i slack i feel like i'm not doing enough but that's the that's the nature of an entrepreneur it's like uh all you all you see is this right but all i see is what i'm not doing right exactly that's that's the difference between like from looking out for me there's a five podcast he's got a podcast neck where he's got books yeah they don't just pop out like yeah like and for me i'm like yeah but i'm not doing that thing i'm doing that thing that i have down the line i want to write this next book that and wait till you see what i do with that it's a constant constant state of what's next i've got the next three or four books lined up already it's great um that i'm gonna write you know so i'm planning to write this book i'm finishing up a distribution course that i've been doing for my my educational platform ifh academy so when that's done then i'm gonna focus on my book and then i got to do another course and then it's just i i never am not busy right and it's all sell and the wonderful thing about it is i control it so i can turn it on or off as much as i want i can just take the day off if i want to and and the business keeps running because i built a business that allowed my hobby to now pay me and become a professional at doing what i do for me i'm i'm really happy i've like found this wonderful place in my life that i'm extremely comfortable and do i want to do more things yes do i want to make a marvel movie i don't know i'll take the meeting right that's the thing that's really one i really want to get across to people is you know just trying to get started in this business you got to do it for you like you said you know it's been like i said we've just been different ways of saying it but it's got to be for you and i'll quote steve jobs with this he's like if you wake up in the morning looking yourself in the mirror and hate what you're doing that day you need to figure something else out and you've got if you're in a place that you're not happy with right now figure out a way to build something that gets you out of where you're not happy with and it's going to take time it's not going to be something that's going to be overnight i ate a lot of crow i worked with a lot of clients i did a lot of jobs that i did not want to do because of the money right because i needed to pay the bills but if you don't have a strategy to get yourself out with a side hustle or building a business or going down another career path or figuring out another way to make money within that same career that you're happier with if you don't have a plan you are just going to be miserable after the rest of your career and i was miserable for a long time even when i controlled my post house even when i had all i felt all the control that i could just say no to whoever but i didn't say no because i needed the money so it was a little bit of more of a kind of like a fake control that i had right it was illusions it was an illusion that i kept the story i told in my head just to get up in the morning every day just just to just get up and do what i did i hated some of the jobs i did hated it but that's how you find out what you love is to do and you know sometimes and again throughout the process you do things you don't like to do so you realize i don't want to do that thing again you know and i guess i'll wrap it up with this too because one of the other things that like i'm trying to get across to you know to young filmmakers they think directing a movie is the thing be all and end all and and if i don't do that but like you can still get a job but like we did like we i i you know went and get got a job as a pa or a post pa and and i can use that to pay my bills and i can still enjoy doing it you know people think i want to be a director but like there's all these other things out there that you can do in this business that'll make you creatively fulfilled that'll pay the bills so you something you go and need to do things that you don't like so you discover what you do like and then stay on that path but again some of those things just go with time it's time and it's and i i'll leave with this this is definitely a marathon not a sprint you don't have a one-year plan you have a 10-year plan and if you don't understand this get out again people you know you're going to want to do this until you're 70. yeah and exactly absolutely like i i want to like as of right now which will change but as of right now where i'm at i can keep doing what i'm doing in one way shape or form helping people and and being of service to people for the rest of my life that is my calling i love doing it and when i say that i also mean as an artist making my movies by telling the stories i want to tell but by also creating these platforms and and you know building out other platforms maybe in other arenas that are not filmmaking based you know and continue to grow as a human as an individual as a soul as a person to find what my mission is here and what i'm trying to do and the more people i help the better i feel i'm very addictive and very very greedy that way that's great i feel good helping other people if you can and i know you feel the same way it's rare sometimes in our business but that's that's what i live by yeah and if you if you could if if you help people i promise you and this is this is the last thing and then we'll cut it off the last thing is if you help somebody else help follow their dream you the doors that open up for you are magical i struggled for 20 odd years chasing this directing dream of directing a feature film i only achieved that dream and so many other things the second i started giving back the second i started giving back to my community and started giving back to people being of service to people is when the doors swung open for me and now i get to talk to people and make connections with people that i would never in a million years be able to contact or have access to but because of what i do on a daily basis it gives me the opportunity and the privilege to talk to these people to make these connections to uh get these opportunities that i would have never had and it all started with being of service to somebody else so that's what i would like to leave with that is outstanding those are definitely words to live by that's that's what we believe in here at the show that's what i believe in personally it's great to hear that from you alex ferrari indie film hustle this is meg on the corner of ego and desire we're gonna put all these links in the show notes thank you so much for being on the show i loved talking with you this was fantastic i can't wait until we do it again sometime best wishes to you and your family for health and happiness in this crazy new world that we live in and i hope we can do it again real soon thank you man thank you so much for having me on the show and thank you for doing what you do as well i mean you are providing a hell of a service to creatives out there uh talking about mental health and talking about getting about just dealing with this this crazy crazy business that we're in the world that we need but thank you so much and and uh be well stay safe and safe travel you as well i'll talk to you soon thanks a lot